Latest Resources
5 Things You Should Know about Translation Memory
The translation industry has come a long way in the past 20 years. While not so long ago linguists were used to receiving hard-copy documents by post for translation, nowadays it is inconceivable for professional linguists to function without CAT tools – the software tools they use to provide high-quality translations. CAT is an abbreviation […]
6 Real-World Applications of NLP
You might be surprised to learn just how many of the life-changing tools we use every day exist because of natural language processing (NLP) – a subfield of artificial intelligence that helps machines understand natural human language. The human brain is supported by millions of neurons that help us comprehend words and take actions. NLP […]
Latest Resources
5 Things You Should Know about Translation Memory
The translation industry has come a long way in the past 20 years. While not so long ago linguists were used to receiving hard-copy documents by post for translation, nowadays it is inconceivable for professional linguists to function without CAT tools – the software tools they use to provide high-quality translations. CAT is an abbreviation […]
6 Real-World Applications of NLP
You might be surprised to learn just how many of the life-changing tools we use every day exist because of natural language processing (NLP) – a subfield of artificial intelligence that helps machines understand natural human language. The human brain is supported by millions of neurons that help us comprehend words and take actions. NLP […]
Helping you reach your audience – wherever they are
Gokhan Toros
23 min. read
Your website is often the first point of contact for potential customers. The statistics vary, but it is generally agreed that most users decide to leave or stay on a website within the first 10 to 30 seconds. Investing in website localization and having a multilingual user interface that makes it easy for new visitors […]
Gokhan Toros
5 min. read
If you’ve worked in HR or have been through a recruitment process in the last five years, chances are you’ve come across a psychometric assessment of some sort. It’s said that 78% of recruiters consider psychometric assessments to be a powerful tool for hiring. A psychometric test is an assessment tool for gauging mental ability, […]
Gokhan Toros
6 min. read
You’ve created a stellar content marketing campaign in one local language. As part of your global marketing strategy, you need to get your message across to your audiences in different locales. So, what’s the best way to do that? The most straightforward way may be to translate or even transcreate your content into various target […]
Gokhan Toros
5 min. read
Understanding the differences between the two character sets can help you choose for your next localization project. Understanding the differences between traditional and simplified Chinese can help you choose for your next localization project. It’s no exaggeration to say the market of Chinese-speaking people is massive; there are over 980 million in mainland China alone. […]
Gokhan Toros
4 min. read
For a company with a global workforce, localizing your HR content isn’t always as easy as taking the English content and translating it. The differences in employment laws around the world mean that you need linguists with special expertise to get the legal terminology and context right. If you don’t already have subject matter specialists […]
Gokhan Toros
6 min. read
You’ve created a stellar content marketing campaign in one local language. As part of your global marketing strategy, you need to get your message across to your audiences in different locales. So, what’s the best way to do that? The most straightforward way may be to translate or even transcreate your content into various target […]
Gokhan Toros
4 min. read
As global languages go, Spanish is by far one of the most interesting and widespread. According to the Index of Human Development, it’s the second most important language on Earth. Here in the US, it’s the language spoken by most people (after English). Due to the contributions of immigrants, population growth, and second-language acquisition in […]
