Getting the Message: Effectively Translating Marketing Content in German
Articles
・4 min read
The search for a Covid-19 vaccine has the life sciences industry firing on all cylinders. What role will translation and localization play in their efforts?
The trillion-dollar pharmaceutical industry is devoted to bringing breakthrough treatments and therapies to market. It’s a formidable goal that’s made even more so by the fact that every revolutionary device or life-saving vaccine needs to take global and multilingual audiences into account. When a Covid-19 vaccine is finally developed, it’s going to face several challenges on the way to global acceptance that only quality translation and localization can overcome:
Incorporating practices from both localization and translation, linguistic validation is the process of culturally and linguistically adapting clinical outcome assessment materials for target trial participants. It involves a series of translations and tests that exist to confirm that a new vaccine or medication has been properly adapted for not just a target language, but a target culture as well. Done properly, it helps researchers guarantee that the translated content is true to the source material, and that it is understood in the same way everywhere. It’s also necessary to satisfy US Food and Drug Administration (FDA) regulations concerning content validity for clinical trial translations, which means it’s going to be an essential step in bringing any Covid-19 treatment to the market.
At Argos Multilingual, we’re aware of the importance of linguistic validation and we know that a mistranslation or even a misunderstanding of a translation can result in medical complications or the rejection of an entire clinical research project. That’s why market-leading clinical research companies and pharmaceutical manufacturers have come to depend on us and our Quality at Source approach. Our emphasis is on finding the potential errors in the source text and giving our people the tools to help them identify errors as early in the process as possible.
Click here to learn more about how we manage quality control and see some of the other tools that are available to us.
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